Innovation for industry: 30 credits
How we communicate and present our concepts for innovation in fashion imagery is crucial to successful visual communication and, ultimately, relevance and longevity for both ourselves and our clients. In this unit, we will introduce you to a client who will set a research question that is relevant to current industry practice. Using the research question as a starting point, you will take a broader view of what you determine to be the definition of ‘innovation’ in response to the client brief and also to your own developing portfolio, specialist skills and practice. You will need to identify and present new and innovative concepts, and propose an original idea to support a launch, a product, a reinvention of a product, or perhaps a narrative within a specific media arena.
Critical Thinking for Publication: 30 credits
You’ll define your angle or argument, and communicate this through creative content for a specified platform or publication. The creative outcome will be supported by a research document in which you reflect on your learning journey. You will evidence the growth of the argument and contextualise the topic within the global fashion industry.
Creative Direction for Fashion: 60 credits
For your final project on the course you are expected to create a substantial project that focuses on your area of professional interest and showcases your specialist skills. This work may take a variety of forms (such as: a body of editorial work within a publication; a series of films; an exploration of digital media platforms; photography, product development, design, collage and illustration, ethical or culturally specific narratives, virtual reality, retail or an installation concept; or a combination of some, or all, of these).